Drive (Daniel Pink)

£4.00

Drive by Daniel Pink argues that true motivation is driven not by external rewards or punishments, but by three intrinsic elements: autonomy, mastery, and purpose. Drawing on behavioural science, Pink demonstrates that when people have control over their work, opportunities to improve, and a sense that their efforts matter, they perform at higher levels and experience deeper satisfaction. The book reframes motivation as something internally fuelled rather than externally managed.

Drive by Daniel Pink argues that true motivation is driven not by external rewards or punishments, but by three intrinsic elements: autonomy, mastery, and purpose. Drawing on behavioural science, Pink demonstrates that when people have control over their work, opportunities to improve, and a sense that their efforts matter, they perform at higher levels and experience deeper satisfaction. The book reframes motivation as something internally fuelled rather than externally managed.