Alchemy (Rory Sutherland)

£4.00

Alchemy by Rory Sutherland explores how unconventional thinking — often counterintuitive, creative, and human‑centric — can solve problems that logic and data alone cannot. Sutherland argues that not all value can be measured or engineered through optimisation; sometimes the most impactful solutions arise from imagination, perception shifts, and understanding human behaviour. Drawing on examples from advertising, psychology, and real‑world case studies, Alchemy challenges rigid rationality and inspires readers to embrace curiosity, experimentation, and the unexpected to unlock innovative outcomes.

Alchemy by Rory Sutherland explores how unconventional thinking — often counterintuitive, creative, and human‑centric — can solve problems that logic and data alone cannot. Sutherland argues that not all value can be measured or engineered through optimisation; sometimes the most impactful solutions arise from imagination, perception shifts, and understanding human behaviour. Drawing on examples from advertising, psychology, and real‑world case studies, Alchemy challenges rigid rationality and inspires readers to embrace curiosity, experimentation, and the unexpected to unlock innovative outcomes.