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Something Worth SharingIt’s Not What You Do We have a society built on ‘doing’. When you meet someone at a networking event - or barbecue - the first thing typically asked of you is: “…and what do you do?”.
At school, we are measured by what we do, how we do and what we don’t do. On social media, people spend way too much time comparing what they do to what others do - and how well they think others are doing. However, for such a big focus in our lives and businesses, the ‘doing’ isn’t as important as we perhaps tend to believe. The simple fact is that ANYONE can do what you do because what we ‘do’ is the easiest thing about us to copy - for individuals and businesses. Even when new things are done, such as technology, it won’t be long before others are doing the same things - and probably faster and cheaper than you do it. One of my absolute bugbears is when I hear people say “we do things this way because it’s how we’ve always done them”. This is not only ridiculous, but it’s dangerous. What (and how) we do things can not stay the same, because if you don’t change them, then at some point the market will. Staying relevant requires us to challenge ourselves to develop and improve - as well as aligning to a true ‘why’. It’s not what you do that builds a sense of loyalty and support - it’s who you are, how you do things and why that matters most.
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