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Something Worth SharingAccidental Customer Zero When I guest lecture, I often get asked about how I developed the GLAS Method®. There’s definitely part of me that would love to share a grand story of research and academic studies - but that isn’t the case. The much simpler truth is that I developed a solution for challenges that I experienced in our family business. I wanted to help myself first - I was the accidental customer zero. Once the then ‘un-named approach’ started to come to life and create the impact I needed, people began to take notice. That’s how I started working with incredible family businesses. They loved the creativity and genuine impact that this had - especially delivered by someone who not only felt their pain, but had lived it. From there we realised that the GLAS Method® could help with culture, leadership, communication and so much more. Many of the entrepreneurs I know that have created truly sustainable products and services have done so not because they wanted to make millions, but because they needed a solution to something themselves. The visuals that I create of non-fiction books - and that have led to me working with some of the world’s greatest thought-leaders, authors and businesses - were initially created for me. I need to visualise content to retain it, and after doing this for numerous books, my husband suggested I upload them and share them with others - hence visualsynopsis.com. It really became an accidental business offering. When we create something for ourselves as the ‘accidental customer zero’, we are really solving a genuine challenge. If you’ve felt the challenge you’re solving, you can guarantee someone else has also faced it too - hopefully they will turn out to be your ‘customer one’!
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