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Something Worth SharingYou Can’t Buy What You Can’t See
There’s a reason that influencers are influencers. To put it simply, they allow products and services to be seen - regardless of what you think about them. Personally, I find the idea of a ‘career influencer’ very strange, but there is no denying the power of influence. Referrals are exactly the same - they influence you to use someone or something because you trust the referrer. In a similar vain, our teachers were incredible influencers in our lives - they showed us how to read, write, do maths etc. Coaches - including sports coaches - show us how ‘getting it right’ looks. TV chefs are influencers - they demonstrate and show us how to create amazing dishes. We are literally surrounded - and have been since time began - with influencers showing us what to do, how to do it, what to aspire to, and how to be. You or I could have the very best product or idea in the world, but if no one knows about it - or how great it is really - does it actually have value, or is it just unmet potential? It really is as straight forward as saying that if you don’t know about something, you can’t engage with it, want, or buy it. Surely, it is far more important to tell people about something that’s not quite the finished article yet, than spend time and money making it perfect, but in isolation? After all, no one can’t buy what they can’t see!
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