LEARN Something Worth SharingI See v. They See We often assume that the way in which we see things, and feel about things, is the same way that others do. I researched and studied perception a number of years ago as I had run into this issue personally when leading our family business through a Management Buy Out. In that scenario my perception was clearly very different to that of my Uncle’s! The awareness I had around how we see things served me well when I later went on to acquire a business and merge two workforces and cultures. In fact, the way we see things - and think about things - continues to be a key part of the GLAS method and approach. I created a tool to help my clients with the intention of helping them to better see - not just from their perspective, but that of the opposing person. We went on to use this to help develop customer experiences - remembering that your customer also doesn’t think the same way as you do (see below). When we realise that others do not think, feel or see as we do, we can build empathy and understanding. When this happens, we are able to change our approach - and understand that when we only see from our perspective, that we are missing a whole heap of vital information. I see many people assume that everyone sees and feels as they do - never stopping to actually check. What matters to you is often not what is important to someone else. The challenges perceived by others may well not be what you see as a problem.
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